We believe that context provides a platform for greater understanding. To create a clear and comprehensive product demo for Accrue Software, we created a story around two fictitious Accrue customers, Ed Jones and Alex Perez, who share their experiences with Accrue Software in a presentation to their CEOs.

Accrue Software offers Customer Relations Management solutions to optimize online visitor response to web-based ad campaigns and initiatives. The wide variety of services and content involved with Accrue Software is complex. This real-life scenario helps their online customers make the connection between software features and solutions.

The animated, interactive presentation allows users full control of the viewing, as well as engaging them in a dynamic presentation of the software’s capabilities. The result is a compelling example of how storytelling can inform as well as entertain.