AlbenFaris Inc. Monterey Bay Aquarium, Branding

Accrue Software
Apple Computer
Avid Technology
Berkeley Systems
GAP
Hewlett-Packard
Monterey Bay Aquarium
Strategy
Branding
Website Design

Netscape
Packet Video
SEGA of America
Symantec
Zadu



	We designed the E-Quarium to become "Your Ocean Link" – a trusted guide to ocean information and the starting point for any internet exploration for ocean topics. Our goals were to develop a brand that promotes the aquarium's conservation mission, to increase awareness of the website, and leverage the reputation of the Monterey Bay Aquarium as the most innovative aquarium in the world. The brand has been applied to splash screen animations and merchandise that includes caps, mugs and mousepads. At the aquarium, colorful banners are displayed at the entrance and visitors receive E-Quarium bookmark souvenirs.