To build awareness and excitement, we promote each special exhibit at the aquarium on the E-Quarium. The Mysteries of the Deep virtual exhibit is a companion to the real one. Online, people can experience things that could not be done by visitors in the aquarium, such as look behind the scenes and interact with a timeline of deep sea exploration. For people who do visit the physical exhibit, the website serves as both a pre and post-visit information source; a means to prepare guests for the wonders ahead or a way to recapture the awe of an exhibit. It also serves as an access for visitors to investigate more on topics of interest. For those who can't visit the aquarium, it's a novel way to experience the deep underwater canyon of the Monterey coast.

E-Q cards provide a fun way to communicate with others, generate conservation awareness and learn about the aquarium and its inhabitants.