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1 Equarium
E-Commerce E-Commerce
As part of the site's e-commerce strategy, we collaborated on the development of state-of-the-art online shopping experiences. On the E-Quarium, visitors perusing content can drop in to the online boutiques, where they can buy related merchandise. In these "shoplets," like the Deep Sea Boutique, storytelling is interwoven with shopping. In addition there is a greatly enhanced online store with a broader line of marine-themed merchandise. A visitor can also purchase electronic aquarium entry tickets, register or renew memberships, make online donations, and register for Aquarium events.
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