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Mac OS Brand Identity
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Making It Macintosh
Portable CD-ROM Player

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MIM
Making it Macintosh
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Commenting on Luke
"I don't think we tried a halo over his head at all because we knew that it probably wouldn't localize very well."

Designing the right look
"This product must be fun and we're going to have fun doing it."


By using over 100 interactive animations to illustrate the principles of the Macintosh desktop interface, we created a valuable tool as well as an award-winning product. We worked closely with a team of experts at Apple, providing graphic and interface design expertise.

After designing the CD-ROM, we produced lectures, articles and an interactive exhibit which gave a behind–the–scenes look at the design process. The exhibit has been shown at prestigious computer industry conferences including SIGGRAPH and CHI.

"We cared about the users of Making It Macintosh – the software engineers – and attempted to discover and respond to their particular needs. We hope that they in turn are encouraged to learn about and design for their users, and not for themselves."

Harry Saddler
Apple Computer, Inc.
Former Project Manager

 

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