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Here’s where we have
given this lecture:
Museums and the Web 2001
Seattle, WA
(March, 2001)
DIS 2000
New York
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This presentation focuses on the strategic design planning and
vision creation process for the E-Quarium, the online complement
to the Monterey Bay Aquarium. More than six months of informed
investigation and analysis resulted in an ambitious redesign of the
web site, which launched in October 1999. The aquarium and
AlbenFaris worked in close partnership in a collaborative
development process that included visitor research, establishment
of a clear strategic vision, a set of goals and content objectives,
identification of target audiences, scenario planning, competitive
analysis, site definition and design. As a result, the new E-Quarium
exemplifies the relevance of grounded design practice.
More than a design case study, this is a thoughtful weaving of the
process, perspectives and experiences the designers gained from
understanding the aquarium's structure, mission and culture and
the needs of the aquarium's key audiences. The inclusion of
experts in marine biology and conservation, exhibition design and
technology as members of the development team provided
inspiration and insights beyond the normal boundaries of interactive
design.
This presentation is also a journey into the wonder of kelp forests
and the deep sea‹habitats showcased in the aquarium exhibits
and the online E-Quarium. Both the physical aquarium and the
E-Quarium have a profound effect on visitors, inspiring and informing
them about the wonders of the oceans. And both serve as catalysts,
making visitors aware of ocean conservation issues and encouraging
them to join with the Monterey Bay Aquarium in the cause of ocean
conservation.
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